#Nike logo design professional#

Initially, it was a handwritten font, crossed with a tick, and then the font became more strict, large and symmetrical. The main font on the logo has changed several times. Initially, Carolyn created a white logo on a blue background, but over time it was red and black - all colors fit neatly into the brandвЂ™s idea, and the image itself does not lose its authenticity when changing colors. ColorД®ach model of companyвЂ™s corporate production differs: they have different colors and design, so the sign has to easily change and be attractive in any color. Also, the tick expresses the desire to achieve the goals set, which was perfectly emphasized by the company's slogan вЂњJust do it!вЂќ. This shape perfectly expresses the movement somehow reminds of a boomerang, while its rounded bends always look favorably on shoes and products. The icon is two connected curves forming a stretched forward tick. Today the Nike sign is a benchmark for a successful and thoughtful design solution that meets all trends and at the same time has a classic form that is applicable at all times.

In 1983, when the young brand had already gained popularity, Phil Knight organized a party in honor of Carolyn, gave her a golden ring with a вЂњswooshвЂќ and shares that cost $ 1.5 million today! So the young student became the creator of the legendary symbol.Д«ut the reward of a talented girl did not end there. Phil's colleagues and partners liked the design and so it became corporate, and Carolyn Davidson received $ 35 for 17.5 hours of work spent on development. The girl immediately liked this image: it seemed to be dynamic and in constant motion. The girl took up the creation of a brand name that would reflect the essence of the company and at the same time emphasize its uniqueness.Д¬arolyn's pen connected two curves, on the basis of which she developed several sketches. And then he offered her to create a logo for him for $ 2 per hour. Phil Knight accidentally found out that Carolyn needed money to pay for painting courses. Then Phil decided to ask Carolyn Davidson for help, whom he had met at Portland University: it was she who helped him with design at a time when the businessman was just starting his business.

#Nike logo design professional#

But there were some difficulties with its embodiment: the work of professional designers did not satisfy Phil Knight. The basis for the future вЂњswooshвЂќ was the movement and image of the goddess Nike, who the company was named after. And at the same time, she helped to determine what the basis of future brand design will be: determination, speed and confident achievement of goals.

In the Greek pantheon the goddess Nike is the patroness of victory, so she became the personification of the entire brand. вЂњNikeвЂќ was named after the Greek goddess Nike, who once visited Jeff JohnsonвЂ™s dream, who was PhilвЂ™s Knight colleague.

Today, вЂњswooshвЂќ is one of the most memorable signs, and a real role model! The Meaning of the LogoДЄny brand starts with its name. But at the beginning, the brandвЂ™s founder, Phil Knight, was very doubtful about its effectiveness. Creating one logo can be a whole story! At least, this is exactly what happened with Nike, a brand name of which is now known worldwide and needs no introduction.